Eau De Karl Lagerfeld
Can this man not do anything that’s remotely linked to the fashion industry? Karl Lagerfeld has signed a twenty year-long agreement with perfume company Inter Parfums SA.
Previously Lagerfeld was in a binding contract with beauty house Coty relating with all cosmetics products under the Lagerfeld branding. However Karl Lagerfeld has ended his contract and has stated that “nothing’s more exciting than a new venture and I am sure that Inter Parfums will go in the best direction and that they have the possibility and the will to do so.”
Inter Parfums SA is a relatively new company founded in 1982, although respectfully new it is far from the small it holds perfume licences for a lot of the heavy hitters such as Paul Smith, Jimmy Choo, Balmain and Burberry.
We hope that this new venture is a great success and we’re a little certain that this relationship will be far from dull ;)
article written by: www.frontpose.com