Is Amazon about to wipe small online fashion businesses out of commission?
Jeff Bezos, CEO of Amazon has admitted in an interview that they intend to extend their fashion lines on the online site and to gear the company into the high-end fashion sector.
The company has as of recent tired courting fashion labels such as Michael Kors, Vivienne Westwood, Jack Spade and Tracy Reese and they are still continuing to entice more fashion labels to join the mega-online store.
Amazon already has the likes of Calvin Klein, Armani Exchange, Levi’s in their portfolio. If they were to succeed in gaining the high end fashion sector it will no doubt leave other online companies such as Asos, Macy’s, Urban Outfitters in a dire situation. Amazon has the ability to offer these labels millions of sales per month through its website this will eventually mean leaving other online retail companies in the dust as they won’t have the buying or selling capability of Amazon. To be more frank Amazon will have the ability to set its own prices this is a hugh threat to other brands.
Our notes: Having started as an online bookstore Amazon has achieved monumental leaps as an online store, the company itself is worth in excess of $8 billion dollars. The company has monopolized the electronic retail market and now it intends to monopolize the apparel market.
Can you imagine how a movement like this will have an effect on all clothing stores that sell garments online, it will be like battling a GIANT against an ant in a boxing match (unfair battle).
We hope that the high-end fashion sector doesn’t fall for the high sales and keep to their own form of retail. There should be a globalized institute that helps keeps monopolistic competition at bay.
Please try to spread the word because if Amazon can get a hold of the fashion industry what is it to say that they will not venture onto other markets. Amazon is a business killer.
article written by: www.frontpose.com